Engaging with my audience is a constant journey of self-reflection and adaptation. As I assess the impact of my message, one question consistently surfaces: Why am I not resonating with as many women basketball players, and how can I bridge that gap? It’s a question that delves beyond mere outreach; it’s about understanding the nuanced differences in how women approach their post-collegiate lives compared to men.

In the realm of basketball, the dynamics of post-college choices vary significantly between genders. While many men pursue careers playing ball overseas or aspire to do so, the trajectory for women often diverges. After their collegiate careers, women frequently prioritize further education, conventional employment, or considerations around family life. These differing priorities reflect distinct societal expectations and personal aspirations. For women, the allure of continuing a basketball career may not hold the same weight as it does for men.

Recognizing these disparities, I’ve endeavored to make my work more inclusive and reflective of the diverse basketball community. Yet, despite my efforts, I encounter challenges in effectively reaching out to women. It’s a conundrum that perplexes me, particularly given my ideal target demographic of 18-26-year-olds.

However, what complicates matters for me is a nagging sense of discomfort. As a 50-year-old man, I’m cognizant of the optics surrounding my interactions with young female athletes. While my intentions are purely professional and devoid of any ulterior motives, I grapple with the appropriateness of initiating conversations with female college students or professional players. The last thing I want is for my outreach to be misconstrued as anything other than professional interest, especially on social media.

Navigating this delicate balance between outreach and propriety is a unique challenge—one that prompts me to reflect on my actions and intentions continuously. While I don’t shy away from engaging with young male athletes, I find myself hesitating when it comes to reaching out to their female counterparts. It’s a discrepancy that troubles me and prompts introspection.

Am I overthinking it? Perhaps. Yet, the need to tread carefully in this realm remains paramount. As I ponder these complexities, I remain open to insights and perspectives that could help me navigate this terrain more effectively. If anyone has thoughts or suggestions on this matter, I welcome your input as I strive to refine my approach and ensure that my outreach is both respectful and inclusive.