Hi Teammates!

I often evaluate my message and who I am reaching with it. One thing I have often asked myself is why I am not reaching as many women basketball players and what I need to do to change that. I do not just speak to the men playing ball overseas or those that have aspirations to do so. I realize that there are far more men than women who play overseas. Women have a different thought process when it comes to what they decide to do after college. For most women, when their collegiate careers end they continue their education, get “normal” jobs, or think more about getting married and having children. Men tend to put off those thoughts for a later day. Continuing their career in basketball is not as appealing to women as it is to men. I get that. I have tried to tailor my book, its message, and all that I do to be inclusive to women.

I find it difficult to reach out to women as well. My target audience is in the 18-26-year-old range. What I struggle with is something quite weird for me, and I am not sure if I am overreacting. I am a 48-year-old man, and somehow I find it inappropriate for me to be reaching out to female college students or even those who are currently playing professionally. I am acutely aware of how that looks, although I am not sliding into DM’s to flirt with young women. The flip side is that I have no problem with writing to a young man in college that I come across and adding them, whereas it is difficult for me to do the same with a woman in the same situation unless they hit me up first.

Am I overreacting? Quite possibly. I am sure I will figure out how to handle this better in the future, I was just thinking out loud (or typing). If anyone has thoughts on this topic that may help me, please feel free to let me know.

Thank you for taking the time to read my words!

Sean

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