Hi Teammates!

I am incredibly excited that my first book is now for sale. And the fact people have paid money for it has floored me! Of course when you decide to write a book, eventually you would like for people to actually buy your work once it’s finished. For me though, as I have previously mentioned, helping people is and will always be my priority. Selling copies of my book is the byproduct of writing and wanting to help current and future athletes. Passing along the information that I have experienced is paramount for me. In the years since I started writing the book, I have surely given away more copies than I will sell for a while…and I am ok with that. I am not a businessman, and the profit margin is not important to me, although my best friend and de facto business partner tries to educate me on the “bottom line”.

I was just having a conversation with someone the other day about the book and my expectations of how much money I expect to make from selling it. I explained that my livelihood is not dependent on the successful selling of the book. I have a great job that I would never want to give up. I have a family which also takes up a lot of my time (of course). I am far from rich, so I cannot pay people to do the marketing, website, promotion and many other things that this book probably deserves. I do everything by myself. Learning by doing. Once again, I am ok with that.

I do not want to give the impression that because my livelihood does not depend on the book’s selling success, that the book is not important to me. If you know me, then you will know how ambitious I am, and how passionate I am when it comes to things that are important to me. I do nothing “half-assed” (excuse my French) when I decide to put my time and energy into a project. This book is incredibly important for me, albeit not for monetary reasons…and once again, I am ok with that. This book (and the following ones haha) has the potential to help athletes for many years. And I am REALLY ok with that!

Thank you for taking the time to read my words!

Sean

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